Rainbow Brite’s undeniably cute and colorful classic stylings and characteristics have propelled this brand into the pantheon of some of the greatest pop culture characters, stories, and inventions. Armed with a magical color belt and a host of delightful friends, Rainbow Brite introduced generations of children to colorful and imaginative adventures in Rainbow Land. The Loyal Subjects has developed an exciting new classic Rainbow Brite product line that will be enjoyed by fans of all ages. The new collection will include traditional play patterns such as hair and fashion play, infused with Rainbow Brite’s attributes of kindness, courage, and optimism.